ARM, NDS team on OTT delivery
1/5/2011 6:19 AM EST
LONDON – Digital rights management and conditional access software company NDS Ltd. has announced that it has entered into a partnership with processor IP licensor ARM Holding plc to enable the delivery of content and services to internet-connected TVs using NDS’ Infinite TV.
The Infinite TV suite enables delivery and optimization of so-called over-the-top (OTT) content. The details of the ARM-NDS partnership were not disclosed. OTT is typically used to refer to programming delivered over the internet to a set-top-box that is used for the broadcast decoding such as terrestrial or satellite.
“Building on ARM’s momentum in the home entertainment market, we believe that a platform based around a dual ARM Cortex-A9 processor and ARM Mali-400 MP GPU will provide connected TV manufacturers with the very best in performance and outstanding graphics capability. We look forward to working with NDS to drive OTT opportunities in this space,” said Lance Howarth, senior vice president and general manager of the media processing division at ARM, in a statement issued by NDS.
Jonathan Beavon, director of segment marketing at NDS, said: “Infinite TV provides an end-to-end delivery mechanism for OTT services on connected devices. With a thin-client approach, the possibilities for manufacturers are taken to a new level; easy integration and a sophisticated architecture will ensure an optimal service with a short time to market.”